The Secret to Retaining Pediatric Patients? It Starts with the Right Crown

Top pediatric dentists know: retaining patients is as—if not more—important than attracting new ones.

Keeping dental patients coming back year after year (and sibling after sibling) leads to a stronger practice that’s built on relationships, predictable revenue, and a reputation fueled by word of mouth.

Of course, great patient experiences are the driving force behind strong patient retention. But pediatric dentists like you have one overlooked tool in your toolbox to improve those experiences. That is, the quality and performance of the restorations you provide. In other words, your choice of pediatric dental crowns matters.

Here’s how high-quality crowns help you build long-term patient loyalty that leads to long-term revenue gains.

Durability Parents Can Rely On

When dental restorations fail, parents lose confidence. When they hold up beautifully, everyone breathes easier.

Few things frustrate parents more than having to re-do a procedure. And when it involves a potentially uncooperative toddler and time off work, that frustration only compounds.

In the past, esthetic crown options haven’t always matched the durability of other esthetic options like zirconia pediatric crowns. Fortunately, modern advancements have elevated function to meet form, meaning zirconia crowns are now as reliable as they are esthetically pleasing. A 2022 study by the Journal of Clinical Pediatric Dentistry even found that zirconia crowns now tout a 93.5% overall success rate.

Offering pediatric crowns that last means fewer emergencies, fewer re-treatments, and more trust. Parents remember when a procedure goes smoothly and, maybe more importantly, when it doesn’t.

Esthetics That Give Parents and Their Kids Something to Smile About

Expectations around dentistry today are higher than ever before. Parents want restorations for their children that are both functional and beautiful, especially when it comes to front teeth.

When surveyed following a metallic restoration of their children’s teeth, only 30% of parents liked the appearance of the metal crown. That’s significant, but unsurprising.

When adults and their kids alike see a tooth that looks like their own, not a piece of metal, they’re more likely to smile (and less likely to fuss at the next appointment).

For example, Cheng Crowns’ suite of pediatric dental crowns is designed to look natural and age-appropriate, helping you deliver results that meet modern standards without compromising strength. Gone are the days when you needed to sacrifice looks for quality.

Fewer Follow-Ups. More Trust.

If a crown fails, the treatment wasn’t really done. At least that’s how many parents perceive it. Even one failed restoration can send them looking for a second opinion elsewhere.

Crowns made of high-quality materials with a proven performance record reduce the risk of complications and damage to a dentist’s reputation. After all, consistency and effectiveness builds trust. Look for crowns with a high retention rate. Cheng Crowns’ ceramic zirconia crowns in particular offer the highest flexural strength rating of any pediatric crown and a special crimp lock feature to lower the chances of issues post-restoration.

Fewer follow-ups mean a better patient experience—and fewer hits to your schedule, reputation, and revenue. But more than that, effective and reliable treatment is a signal to parents that your dental practice is committed to the future of their child’s oral health. This kind of trust is worth its weight in gold.

Modern Pediatric Crowns Reflect a Modern Dental Practice

When it comes to evaluating dental care, parents are savvier than ever. They notice when you use the latest materials and techniques, and they associate that with a more valuable experience.

However common dental crowns are in pediatric dentistry, not all dentists offer the latest and greatest restorations available. All parents want the best for their children. Given the choice of one practice over another, they are more likely to choose the one that offers their children the most modern and effective dental care possible.

Offering esthetic pediatric crowns shows you’re keeping up with the times, and following best practices. It tells parents you’re committed to giving their child the best possible care, both functionally and visually. That confidence translates directly into trust and relationships that last long after one restoration procedure.

Retaining Dental Patients is About Experience and Care

Retention isn’t just about appointment reminders and birthday cards. It starts chairside, with every decision you make about care quality and patient experience.

By offering pediatric crowns that combine esthetics, durability, and ease of use—like those from Cheng Crowns—you’re not just fixing teeth. You’re building trust, improving outcomes, and laying the foundation for a practice families come back to again and again.

Choose Pediatric Crowns You Can Trust

Dentists and parents have several options when choosing the right crowns for kids, but not all crowns are made equally. Learn more about pediatric crowns dentists trust from Cheng Crowns: Pediatric Zirconia Crowns and Classic, Pre-Veneered Pediatric Crowns.